May 1, 2000


Sheldon L. Ginsberg has been named president and CEO of Designer Jewelry On Line a new Web site that will sell branded jewelry by taking advantage of the "efficiencies and convenience of e-commerce [clicks] while enhancing the value and personal attention of a retail store [bricks]," says the company

The site, founded by 10 major retailers and six leading manufacturers, is scheduled to be online by late summer. The site will make it possible for consumers to shop online for top jewelry brands, yet still purchase them through U.S. retailers.

Ginsberg was formerly executive vice president and CFO for Lazare Kaplan International, one of the founding manufacturers. He will remain a member of LKIs board of directors and will continue to work with the firm through DJOL. He had been with LKI for 15 years.

DJOL also announces it has completed its second round of financing, has added more than 40 new equity partners and is soliciting fine jewelry retailers, manufacturers and designers to join the network as affiliate members. Affiliate members "will fully participate in the extraordinary opportunities DJOL offers for raising awareness of brand and retail operations, as well as expanding sales via e-commerce," without an annual fee, DJOL says.

Founding retail members are Bachendorf's, Diamond Cellar, Fink's Jewelers, Greve Jewelers, Hamilton Jewelers, Hyde Park Jewelers, Lee Michaels Jewelers, London Jewelers, Lux Bond & Green, and Tivol Jewelers. Manufacturer founders include Honora, Lagos, Lazare Kaplan, M. Fabrikant & Sons, Penny Preville and Scott Kay Platinum.

Among the new equity participants are such firms as Christopher Designs, B. C. Clark Inc., Fredrick Goldman, Inc., John Hardy Collection, Charles Krypell, Lacy & Co., Tapper's Diamonds and Fine Jewelry Inc., Tiny Jewel Box Inc., Traditional Jewelers and Underwood Jewelers.

- by Mark E. Dixon