Watch Companies Pledge Funds to Relief Effort

September 28, 2001

Watch Companies Pledge Funds to Relief Effort

Watch distributors and manufacturers are pooling their resources to help victims of the Sept. 11 attacks in New York City and Washington, DC. In only two days, organizer Mitchell Caplan, director of Daniel Mink Switzerland, enlisted more than 40 watch companies to pledge money in an effort called "A Time to Aid."

"This is how our corner of the industry can show its concern," Caplan says. He hopes to enlist most of the 60-90 companies in the U.S. All money raised will go to the American Red Cross NY and DC Explosion Relief.

To reach out to retailers and watch companies, Caplan's ad agency prepared full-page ads that will appear on donated pages in all jewelry and watch industry publications in December and January. Reminder postcards will be sent to 10,000 retailers later this year.

Among the companies to pledge money thus far are: Alain Silberstein, Alfex, Bertolucci, Bonneville, Breitling, Bruno Banani, Charriol, Chase Durer, Chronoswiss, Corum, Cyma, Daniel Mink, Dubey & Schaldenbrand, Faconnable, Fendi, Fortis, Hublot, Hugo Boss, IWC, Jean Marcel, Kelek, Locman, Maurice Lacroix, Michele, Parmigiani, Roger Dubuis, Scatola del Tempo, Ventura, Xemex.

To donate or for more details, call Caplan at (732) 663-9550. Donations may be sent to A Time To Aid, P.O. Box 201, Allenhurst, NJ 07711.

Separately, last week Rolex donated $3 million to relief efforts, including the 9/11 Neediest Fund, administered by The New York Times, and the American Red Cross of Greater New York.

- by Michael Thompson