October 2, 2001
MVI Reports Consumers Still Considering Gifts of Jewelry
According to a recent survey by MVI Marketing, the majority of U.S. consumers have not been deterred by the terrorist attacks and will be celebrating and spending this holiday season. In fact, 91% of the consumers surveyed say the events of Sept. 11 and the economic slowdown will not reduce their celebrations this holiday season.
Consumers are still set to purchase jewelry this holiday season, according to MVI's survey. The research showed 76% of respondents were considering a purchase of jewelry or watches, with 39% considering a purchase of fine jewelry, 19% considering costume jewelry and 18% considering a watch purchase.
In addition, 67% of consumers plan to spend the same amount or more this year as they did last year, and 41% of consumers believe gift giving to family, friends and colleagues will have more importance this year than it did in the past, says MVI CEO Liz Chatelain.
The survey took place Sept. 28 - Oct. 1 and was conducted by MVI's Jewelry Consumer Opinion Council, a research community of roughly 20,000 consumers.
- by Julia M. Duncan