November 14, 2001
GIA Debuts New Business Diploma Program
The Gemological Institute of America developed a new college-level business program for those who want to enter jewelry retail management as well as managers who want to improve their skills. The Graduate Retail Management diploma program consists of three 50-hour courses taught concurrently during a 10-week span. The three courses marketing, retail management and entrepreneurship are all designed with specific application to the jewelry industry.
The curriculum applies college-level textbooks to teach marketing and business theories and combines them with real-world case studies and relevant issues from the jewelry trade. The GRM diploma program will be presented with an emphasis on critical thinking skills and will include lively class discussions, team-based projects, guest speakers, the Internet, case studies and role-playing techniques.
"From pricing and promotion to management techniques, students will learn more than just theory they'll learn application specifically for the jewelry industry," says Brook Ellis, GIA's vice president of education. "All three courses in GIA's new Graduate Retail Management Diploma Program provide students with unequalled preparation for entering into and succeeding in the exciting and ever-changing world of jewelry retail management."
Enrollment in the Graduate Retail Management diploma program is expected to be at capacity when it debuts in January. Complete information about this new program can be found online at www.gia.edu/stage/education/grmdiploma.cfm.
- by Julia M. Duncan