Diamond Programs to Benefit Jewelers


March 7, 2002

Diamond Programs to Benefit Jewelers

Two suppliers – Stuller Inc. and Rochester Diamonds Inc. – have introduced programs to strengthen retail jewelers' businesses.

Stuller Inc.'s diamond and gemstone division has new lower pricing on its Ideal Cut diamonds. On average, the new pricing reflects a 5% price reduction for in-stock gems. Stock sizes range from 0.33 carat to 1.25 carats, with larger sizes available on request. Stuller hopes the lower prices will help jewelers realize more profit selling such stones.

Ideal Cuts 0.38 carat and larger are also part of the Stuller Large Diamond Program, which includes rebate incentives, free insurance for one year for the end consumer, trade-up program, free Gemprint registration and grading analysis reports from an independent grading lab or Stuller's in-house grading facility. For more information, contact Stuller, Lafayette, LA; (800) 877-7777, etx. 540 or www.stuller.com.

Rochester Diamonds Inc. announced a trade-up program to help jewelers manage inventories more efficiently. If a customer returns to a jeweler to trade-up his Rochester diamond, the jeweler can return the stone and Rochester will credit the jeweler with the original cost for the stone toward the purchase of a larger diamond. The customer must present the original diamond paperwork and the stone must be undamaged. For more information, contact Rochester Diamonds Inc., Rochester, NY; (800) 874-8768, www.rochesterdiamonds.com.



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