April 11, 2002
JCK Las Vegas Will Stay at Sands
The JCK Show-Las Vegas will remain at the Sands Expo & Convention Center and introduce a series of improvements effective with the 2003 show. "Customer research results were overwhelmingly in favor of keeping the show in one venue," says Dave Bonaparte, vice president of the JCK Shows. "We did look at other alternatives, but our research showed [the Sands] offered better opportunities for value-added amentities for our customers."
Among the new initiatives planned for 2003:
A re-engineered floor plan. The Design Center will move upstairs to Level 2 of the show, allowing more room on the lower level to place the International Pavilion's exhibitors in one contiguous area. A new pavilion, The Debut Collection, will showcase new exhibitors. Wider show aisles also are planned, as is a color-coded floor plan, which will be used in all the show's promotions and in signs onsite.
More food and rest. A whopping 96% of attendees wanted more restaurants, food choices and lounges. To meet the demand, the show will expand each of the existing cafe and lounge areas, and add four more equaling an additional 20,000 sq. ft. of restaurant and seating space.
Concierge services. The majority of buyers also wanted concierge services and more help finding exhibitors and products, so the show will add these booths to the cafe and lounge areas, where attendees can get show information, plus entertainment and restaurant reservations.
Exhibitor services. An in-booth security program will be continued in 2003, making it easier for exhibitors to store and retrieve valuables. Exhibitors will also receive in-booth waiter service, daily printed show updates and an increased number of customer service specialists.
Show atmosphere. The show will add background music in appropriate areas, spruce up decor, add fresh flower arrangements, and provide relaxation areas where visitors can receive manicures, massages or find places to rest.
Electrical and air conditioning. The show is installing portable air conditioning units for 2002 and is working with the Sands to upgrade overall air conditioning in 2003.
by Peggy Jo Donahue