May 6, 2002
PAJ to Design Jewelry for Elle
Prime Art and Jewel, Dallas, TX, has been licensed to design and produce jewelry for the Elle magazine brand. The company has exclusive U.S. and Canadian rights to produce fashion and bridge jewelry.
Elle, a publication of Hachette Filipacchi Media U.S., has 34 editions on six continents. The magazine has licensed other products, such as footwear, eyewear and fashion accessories which generate $1 billion in retail sales worldwide.
PAJ says it will target 18- to 40-year-old fashion-conscious women seeking contemporary but timeless jewelry. Each piece of jewelry will have a real ruby incorporated into the design or hidden in the piece.
"PAJ's strengths in design, production and distribution make them an excellent partner with which to expand the Elle brand to fashion jewelry," says David J. Fishman, senior vice president, brand development, Hachette Enterprises.
"Our manufacturing capabilities for sterling silver make us the best fit for the Elle brand," says Felix Chen, president of PAJ, a fully integrated jewelry company designing and manufacturing gold and sterling silver gem-set jewelry with worldwide distribution. All merchandise is manufactured in a state-of-the-art facility in China.