Basel's Zurich Pavilion 70% Booked

July 23, 2002

Basel's Zurich Pavilion 70% Booked

Basel, the World Watch and Jewellery Show, announced today it is holding firm on its plan to use the Zurich Exhibition Center to house the country pavilions of non-branded exhibitors for its 2003 show, scheduled to take place April 3-10. The plan has been criticized by some country pavilion exhibitors who wanted to stay in the city of Basel. But Basel says 70% of the Zurich exhibit space is already booked and that opposition to the Zurich move is waning. A group of opposition exhibitors is reportedly planning a competing show in Lausanne, but no official releases announcing the show have yet been issued.

The Basel show management, in a prepared release, said that the Hong Kong pavilion had 308 applicants, with other countries registered from Brazil, China, France, India, Italy, Korea, Lebanon, Russia, Singapore, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates and the United States. The Zurich space is about the same size as Hall 3, the Basel exhibition hall in which the country pavilions were formerly housed.

Basel show management announced last year that it would reorganize its famous April show to allow more room in the Basel exhibition halls for branded exhibitors of timepieces and jewelry. The show plans to link up the Basel and Zurich venues via large coach shuttles that will leave on a timetable, as well as smaller mini-bus and limosine shuttles that will go on-demand when they are filled.

by Peggy Jo Donahue

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