JA Show Trend Report


July 31, 2002

JA Show Trend Report

Highly saturated color, square diamonds and bold yellow gold led the way at the JA International Jewelry Show, held July 28-31 at the Jacob K. Javits Center in New York City. Here's a rundown of popular items at the show:

Colored Gemstones
Turquoise and coral beads dominated. Highly saturated colors were everywhere with red, green and blue in great abundance – pastels are a thing of the past. Opaque stones, including jade and opal, had a strong showing. Mixing hues of the same gemstone, such as light-to-dark yellow sapphire lent finished jewelry a tonal look. Butterflies and frogs were abundant, in colors depicting the creature's natural hue.

Pearls
Creamy pearls dominated, though there were still strands of black, white and mixed colors of pink, peach and cream. Black and silver pearls mixed with platinum were strong, as were large white South Sea pearls set in 18k yellow gold. Coin pearls were popular for earrings and are moving into the strand category.

Diamonds
Popular styles like the wave necklace, architecturally inspired pyramids, latticework in necklaces and bracelets, pavé and square diamonds continued. The three-stone anniversary ring in every shape had a presence in just about every booth. The solitaire size of the moment is 1.0-1.5 carats in well-made, well-proportioned square cuts. Lower prong and bezel settings were readily available. Other settings with a strong showing included channel, pavé and invisible. Baguette sides that graduated in size were strong. Hearts hung askew in solid pavé were in many booths. Black and white pavé combinations are continuing in popularity. Heart-shaped diamonds are having a strong push.

Precious Metals
Platinum, gold and silver were tailored and clean. Architectural and free-form styles continued. Bold yellow gold was strong. Medium interwoven oval or square links were popular.

Chain styles were subdued, sticking with rope and figaro. While there was more yellow gold, white metals still had a very strong showing.

Small pendants, hoop earrings, charm bracelets and charm stations were plentiful. Wires with one pendant such as a dangling pearl or a wire set with five or six very small diamonds created an interesting look. Mixed metals weren't seen often. Two-tone styles were created by mixing finishes such as shiny and matte.

by Lorraine M. O'Donnell, A.J.P.



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