DTC to Heavily Promote Right-Hand Rings

January 31, 2003

DTC to Heavily Promote Right-Hand Rings

De Beers' Diamond Trading Co. will launch a major marketing initiative to promote diamond right-hand rings, says Sally Morrison, director of the Diamond Information Center in New York City. She says DTC is contacting key members of the trade and details of the program will be forthcoming.

At the JA Show, held Jan. 26-28, manufacturers were already talking about the initiative as a welcome way to drive sales, just as sales of three-stone diamond jewelry were successfully sparked by DTC promotion.

by Peggy Jo Donahue

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