Basel Changes Name; Announces Speakers

February 11, 2003

Basel Changes Name; Announces Speakers

The Basel World Watch and Jewellery Show will unveil a new corporate identity in April. The show will be known as Baselworld. The new name is meant to reflect the changes the show has undergone since the revamping started in 2000, principally the move to two locations in Basel and Zurich, according to a press release.

"Baselworld has been designed not only to embody all these initiatives, but also to benefit all those involved in the show and act as a prestige and quality symbol," says Monica Guarnaccia, show director, marketing and communications. "It also confirms our commitment to maintaining the show's position as the world leader in the sector."

Basel's reorganization for its 2003 show, to be held April 3-10, includes 800 non-branded exhibitors in Zurich. All Basel-based exhibitors sell branded goods. The reorganization of the exhibition halls in Basel allows the show to accommodate more prestige brand exhibitors and provide a clearer segmentation of all its exhibitors, it said.

Basel also announced additions to its slate of speakers for the Basel Forum: "When Diamonds Shine Through the Fog – The Challenges for Luxury Brands in a Difficult Environment." The Forum will be held April 6, from 10:30 a.m. - 12:45 p.m., followed by a question-and-answer session and a networking lunch. The cost is about $65 (including lunch) and reservations should be made in advance.

The show previously announced Stephane Truchi, managing director of Ipsos France would speak, and added two other speakers and the subject of all three talks that will take place:

• Truchi will speak on "Luxury and Society," looking at consumer demand and buying habits.
• Paola Durante, luxury goods analyst, Merrill Lynch Italy, will speak on "Luxury and Economy," drawing a macro picture from the investor's point of view.
• Michael J. Silverstein, senior vice president and director, Boston Consulting Group's Chicago office, will explore "Luxury and Strategy," looking at luxury retailing and manufacturing.

Basel formed a three-year partnership with Ipsos France, an international research company. At the Basel Forum, it will launch a major research project to be carried out among industry experts and consumers. The results of the study will be revealed at three conferences later in 2003 in Europe, Asia and the U.S. The research project will be repeated in 2004 and 2005.

For more information about Basel, go to

by Peggy Jo Donahue

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