H. Stern Bows in Basel; Looking for Retailers

March 11, 2003

H. Stern Bows in Basel; Looking for Retailers

H. Stern, the Brazilian company that operates 160 jewelry stores in 12 countries, will have its first exhibit stand at the Basel World Watch and Jewellery Show, April 3-10. It is searching for "a selective group of partners to represent and distribute the company's unique jewels and watches worldwide," according to a press release. Initially looking to distribute its collections through European and U.S. retailers, H. Stern also plans expansion in other parts of the world.

The company built a 1,800-square-foot stand for its Basel venue, designed by Italian architect Ottavio Di Blasi. Within its walls, H. Stern will showcase more than 100 watch styles as well as 16 jewelry lines. Originally known for its gem-intensive pieces, often sourced from South America where the company has its roots, H. Stern changed direction in the mid-1990s, introducing a modern brand image and fashion-forward designs using contemporary technology and manufacturing techniques. The jewelry styles today, which still featue many gemstones, also highlight creative use of metals in comfortable designs.

Jewelry lines to debut in Basel feature nature-inspired pieces in organic shapes and textures. Watches will include models from the Form and Sfera collections, as well as nine special models in gold. Many of the watches will include jewels to bring their styles closer to H. Stern's jewelry lines.

The company's president and chief designer is Roberto Stern, son of founder and chairman Hans Stern. The elder Stern left Germany in 1939 with his family, moved to Brazil and founded his company in 1945.

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