Industry Goes All Out for Oscars


March 17, 2003

Industry Goes All Out for Oscars

The Diamond Information Center, diamond manufacturers and prominent retailers are working on an unprecedented number of jewelry-related promotions in the lead up to the 75th anniversary of the Academy Awards, which will be broadcast March 23.

DIC Events
DIC is cosponsoring a March 19 party with Women's Wear Daily for celebrities and their stylists to look at diamond jewelry. It's called "Dazzling in Color, Dripping in Diamonds" and the location is a private residence in the Los Angeles area. The day before the party, DIC is cosponsoring an event at Lily et Cie, a Los Angeles vintage clothing store owned by Rita Watnick, a vintage couture fashion expert who outfits celebrities in such clothes. Diamond jewelry will be on display. DIC also is cosponsoring an archival photo exhibit of the work of Frank Worth, a photographer from the 1960s who trailed celebrities. It will take place at Sotheby's Los Angeles branch on March 20.

Industry Events
Many retailers and manufacturers will have hotel or hospitality suites in Los Angeles open to stars and stylists looking for jewelry from March 16-23. These include Molina Fine Jewelry, Phoenix, AZ, at the St. Regis; Garrard of London at the Beverly HIlls Hotel; H. Stern, based in Brazil and New York City, will have a suite at the Frederik Fekkai boutique on Rodeo Drive in Beverly Hills; the Vivid Collection, New York City, at the Luxe Hotel in Beverly HIlls; and Kwiat, New York City, at Le Meridian Hotel in Beverly Hills. Los Angeles-area jewelers with diamonds on display at their stores next week include Asprey, Bulgari, Chanel, Chopard, Harry Winston, Lily et Cie (featuring Royal Asscher diamond jewelry), Martin Katz, Neil Lane and Van Cleef & Arpels.

Dresses & Shoes
The Italian Trade Commission and the Vicenza Trade Fair are sponsoring "The Best of Italy at the Oscars" March 16-22 at the Garden Suite at Le Meridien in Beverly Hills. Displayed there will be a 600-ct. diamond dress by jewelry designer Stefan Hafner and New York City evening gown designer Randi Rahm. Fancy-color diamonds, cut by diamond suppliers Rosy Blue and Michael Werdiger, will decorate the gown. An as-yet-unnamed celebrity will wear the dress Oscar night. Other designers whose jewelry will be on display for celebrities and stylists are: Pasquale Bruni, Stefan Hafner, Luca Carati, Antonini, Zydo, Piranesi, Augusta De Carolis, Favero, K. di Kuore, Pianegonda, Torrini and Garavelli.

Oscar Heyman & Bros., New York City, has teamed up with shoe designer Stuart Weitzman to create Burma ruby stilettos that will be worn by a celebrity on Oscar night. It took over 700 hours, 642 rubies weighing 123.33 carats, and a half-pound of platinum to create the shoes. A press conference and unveiling of the shoes will be held on March 20 in the Weitzman suite at Le Meridien in Beverly Hills.



by Peggy Jo Donahue



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