In challenging economic times, many experts have urged retailers to take advantage of special occasions to draw customers into their stores. With Mother's Day fast approaching, the Diamond Promotion Service at J. Walter Thompson, representing De Beers' Diamond Trading Co., is offering marketing materials in order to help retailers remind customers to "express their love with a diamond this Mother's Day."

For $50, members of the trade can purchase a countercard, acrylic sign and a CD-ROM that includes a postcard and two ad slicks. Visit www.dps.org to view and order these specially designed materials or call 800-370-6789.