Prime Jewelry Group Hits the Road

September 5, 2003

Prime Jewelry Group Hits the Road

The Prime Jewelry Group has expanded its schedule to include four shows in four cities in September and October of 2003 -- Houston, TX, Valley Forge, PA, Falls Church, VA and Dearborn, MI. Formed by 30 leading jewelry manufacturers in 2002, the Prime Jewelry Group launched these alternative trade events to offer a secure, personalized and convenient business environment for traveling jewelry salespeople and their customers.

"Last year alone $50,000,000 was stolen from traveling salespeople in our industry," explains Carol Young, executive director, Southern Jewelry Travelers Association, the organization the PJG tapped to produce and manage its events.

Jewelers Mutual Insurance Co. has endorsed the Prime Jewelry Group and signed on as a show sponsor. "We are delighted to be a sponsor for this innovative sales approach and I applaud the wholesalers, manufacturers and retailers who will join in the experience," said Ron Harder, president/CEO. "As an industry we have an obligation to reduce the danger that salespeople face and to keep costs affordable. Everyone loses when a salesperson is robbed on the road. Everyone gains when we find safe alternatives."

As invitation-only events, these traveling functions bring the 30 PJG vendors together in a luxury hotel ballroom for a two-day time period. Select VIP retailers from the area are invited by PJG vendors to come to these exclusive showings. As part of the private environment, these retailers enjoy complimentary breakfast, lunch and cocktails and receive a $100 gift certificate to redeem on any of the orders they place at the event when they pre-register.

"It's essentially a reverse sales call that is both highly personal and highly secure," adds David Ethier, president, PJG. "So we've added the nice extras like meals and cocktails to show our appreciation to retailers who take the time from their stores to come to us to explore our outstanding selection and help keep our salespeople safe."

All lines showcased in the PJG show are complementary of one other, including vendors such as: Aaura, Alwand Vahan, Aurafin-OroAmerica, Aurum Design, Britannia Bridal/B & N, Breuning, Brokoe,/Cristian Geneve, Camelot Bridal, Chatham Created Gems, Candela, Color Craft, Dangler Studios, David Connolly, Inc, Dazzlers, Elma Gil, Global Diamond, H Weiss Co., Hot Diamonds, Idaho Opal, Imperial Pearl, JR Gold/ Rina Limor Designs, Jenny Perl for JMP, Jewel Trends, Jewels by Jack, KC Designs, Mercury Ring, Michael Werdiger Inc. /Claar, Ostbye & Anderson, Overnight Mountings, and Sunstone. For more information on the Prime Jewelry Group events, call (800) 241-0399.

The 2003 PJG schedule of events includes:

SEPTEMBER 14-15, 2003
Intercontinental Hotel
2222 West Loop South
September 14, 11 a.m. - 8:30 p.m.
September 15, 10 a.m. - 5 p.m.

SEPTEMBER 21-22, 2003
In conjunction with PJA Business Expo 2003
Radisson Hotel, Valley Forge Convention Center
1160 First Avenue, King of Prussia
September 21, 11 a.m. - 8:30 p.m.
September 22, 10 a.m. - 5 p.m.

OCTOBER 12-13,2003
Marriott Fairview Park
3111 Fairview Park Drive
October 12, 11 a.m. - 8:30 p.m.
October 13, 10 a.m. - 5 p.m.

OCTOBER 19-20,2003
The Ritz Carlton Dearborn
Fairlane Plaza , 300 Town Center Drive
October 19, 11 a.m. - 8:30 p.m.
October 20, 10 a.m. - 5 p.m.

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