October 28, 2003
Top Retailers Join Jaeger-LeCoultre Master Class
Representatives of many of the nation's top jewelry and watch retailers worked at watchmaker benches in New York City this past week as Jaeger-LeCoultre hosted its first Master Class. Approximately 60 store owners, numerous store employees and several customers joined the company's six one-day classes to take apart and reassemble Jaeger-LeCoultre's new Calibre 875 eight-day power reserve movement.
"We hope these classes raise the level of awareness and appreciation of the art of watchmaking," explains Ronny Wolfgang, JLC president, North America. "Our goal is to share the passion we feel when we create these watches."
At the first class last week, retailers such as Richard Horne, manager at Shreve & Co. in San Francisco, Bill Smith, sales manager for The Diamond Cellar in Columbus, OH, and Michael Hopper, vice president of sales and operations at Hamilton Jewelers in Princeton, NJ, joined in what many called a groundbreaking exercise.
"My employees will benefit from my being here," says Smith. "I'll be able to pass along my appreciation of what our watchmakers do and can also express that during training sessions." JLC's Master Watchmaker Sylvain Golay, Alexis Delaporte from the marketing office and U.S. JLC Technical Director Gerhard Loitz led the classes that at times frustrated retailers not used to working with watchmaking tools and tiny movement parts. Attendees agreed on the sessions' usefullness and on the satisfaction of watching the mechanical movements spring back to life with audible ticking ands visible motion during the final stages of reassembly.