Union Diamond to Sell Hot Diamonds Online

May 13, 2004

Union Diamond to Sell Hot Diamonds Online

Union Diamond Corp., an online diamond and jewelry purveyor, announced it has added United Kingdom-based Hot Diamonds jewelry line to its online offerings. "The design and quality of the Hot Diamonds sterling silver collection is fresh and unique," says Scott Anderson, president and CEO of Union Diamond. "The jewelry is timeless while also being fun and glamorous at a remarkable price."

Hot Diamonds, winner of U.K. Jewelry Awards in 2001 and 2003, has been called the "hottest thing in fashion jewelry." The collection is made from quality rhodium plated sterling silver. The necklaces, bracelets, rings and earrings are set with brilliant cut diamonds and the line also includes a men's collection. Each piece of Hot Diamonds sterling silver jewelry comes with its own polished wooden gift box.

Union Diamond was selected as one of Forbes' magazine's "Best of the Web" in the luxury shopping category and boasts an inventory of 40,000 certified diamonds with prices ranging from $300 up to $500,000, at times exceeding $1 million. Headquartered in Atlanta, GA, Union Diamond is a privately held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta. All diamonds are certified by the Gemological Institute of America and the American Gem Society and include a 30-day return policy.

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