Northwest Territories to Promote Diamond Tourism


July 8, 2004

Northwest Territories to Promote Diamond Tourism

A report supporting the development of diamond tourism in Canada's Northwest Territories was released July 8. "The Perfect Setting Diamond Tourism in the Northwest Territories" report was prepared for the Department of Resources, Wildlife and Economic Development and the City of Yellowknife.

"The combination of the Northwest Territories unique travel experiences, and the purity and beauty of Canadian diamonds are a perfect fit," says RWED Minister Brendan Bell. "Diamonds could give us the extra edge in effectively differentiating our tourism offering on the international stage."

While the report indicates the majority of visitors will likely continue to be motivated to travel to the NWT for outdoor adventure and to watch the aurora borealis light the northern skies, diamonds could sway an undecided visitor to choose the NWT over a destination offering similar experiences.

"Yellowknife intends to capitalize on its position as the Diamond Capital of North America™," says Yellowknife Mayor Gordon Van Tighem. "The city is prepared to work with our various partners to put this diamond tourism plan into action and to take advantage of the national and international attention being focused on Canadian diamonds."

"The media focus on the discovery and mining of diamonds in the NWT during the past several years has created a distinct increase in the awareness of the NWT as a producer of diamonds and a further attention to the territory as a tourism destination," says David Grindlay, executive director of the Northwest Territories Arctic Tourism, which supports partnerships that encourage the development of diamond tourism in the NWT. "We can take advantage of this relationship to generate even greater awareness and draw more tourists."

The report on the potential of diamond tourism is available at www.gov.nt.ca/RWED.



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