September 7, 2004
AGTA Launches Consumer Web Site
The American Gem Trade Association unveiled its site for consumers in late August. The new site, www.addmorecolortoyourlife.com, is an interactive resource for people interested in learning more about natural colored gemstones, cultured pearls and designer jewelry.
The site delivers information about gemstone jewelry fashion, celebrity-based trends, practical buying tips, gemstone profiles, enhancement information and gem care, general AGTA and AGTA Gemological Testing Center information, and an AGTA retail member locator.
"We are excited to take this important step forward in our strategy to promote awareness and appreciation of gemstones and cultured pearls to the consumer," says Douglas K. Hucker, AGTA executive director. "We continue to pursue creative ways to drive customers to our members' doors."
The site is an integral part of AGTA's consumer campaign, which debuted in January. A comprehensive selection of promotional tools, designed with the "Add More Color to Your Life" theme, will also include ad slicks, point-of-purchase materials and direct-mail postcards to help retail jewelers promote and sell color.
To learn how retailers can benefit from AGTA's consumer campaign, contact AGTA at 800-972-1162 or firstname.lastname@example.org.