Study: Luxury Consumer Confidence, Spending Rebounds


September 10, 2004

Study: Luxury Consumer Confidence, Spending Rebounds

The Luxury Consumption Index rose to 102.7 in the second quarter of 2004, up nearly five points from the March 2004 level of 97.8, says Unity Marketing's second quarter Luxury Tracking Study.

"The Luxury Consumption Index measures luxury consumers' feelings and attitudes about their financial well-being," says Pam Danziger, president of Unity Marketing. "For example, 36% of luxury consumers (average income of $143,000) personally feel better off now than they did during the first quarter, and 29% believe the country as a whole is better off. Purchase incidence of home luxuries, personal luxuries and experiential luxuries rose in the second quarter, while the typical luxury consumer spent 72% more on luxuries in the quarter."



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