Jewelry Television Launches New Web Site

November 11, 2004

Jewelry Television Launches New Web Site

Jewelry Television has launched a commerce-driven Web site, The site features an expanded selection of jewelry, loose gemstones, and related books and tools with a more robust search engine to make shopping faster and easier, the company said in a prepared release. The site also includes "live viewer" and "airing now" capabilities so that shoppers have real-time access to products being shown on television. In addition, the "live auction" technology has been upgraded and the site contains a large jewelry and gemstone learning library.

"We've re-engineered the site with a focus on becoming a leading multichannel distributor of jewelry and gemstones," says Craig Shields, director of e-commerce and project leader for the new site. "Our goal is to make shopping for jewelry an interactive experience with expanded resources available online to support the television broadcast, which has always been our core business."

Jewelry Television (formerly America's Collectibles Network) relaunched the home shopping network in January 2004 with a new name and refreshed brand. "The new Web site is part of our ongoing strategy to rebrand the network," says Joyce Richman, Jewelry Television vice president of programming. "Graphically the site now looks and feels like our television broadcast and shoppers can migrate seamlessly between the two entities and recognize that we're the same company."

The company says Jewelry Television is the nation's the only network to focus exclusively on the sale of fine jewelry and gemstones. Its growth (59% increase in sales in 2003) has earned it a spot as the 19th largest retailer of jewelry in the United States, according to National Jeweler magazine. The company is privately-held and is headquartered in Knoxville, TN.

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