Zale Marketing VP to Give Keynote at JA Diamond Conference


December 15, 2004

Zale Marketing VP to Give Keynote at JA Diamond Conference

Bernie Sensale, senior vice president of marketing for Zale Corp., will give the keynote address at the "Making Money on Diamonds" conference which will take place Jan. 24-25 at the JA Winter Show in New York City.

The conference, presented by National Jeweler, will focus on fighting decreasing diamond profits at the retail level. Sensale is expected to hit the three themes of the conference in his talk, scheduled for Jan 24 at 6:30 p.m.: diamond product differentiation, brand building and value-added retailing. He will also speak about the diamond brands Zale is developing for its retail outlets: Zales, Gordon's, People's and Bailey, Banks & Biddle.

"Making Money on Diamonds" will focus on exploring alternative ways for retailers to manage change and improve their diamond business strategies. The conference will offer speeches, interactive seminars, executive best practices, roundtable discussions and networking opportunities.



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