March 11, 2005
Broadway Stars to Perform at Bridal 2005
Bridal 2005, a new trade show for retail jewelers on March 20-22 at Pier 94 in New York City, will hold a Broadway Showstoppers In Concert networking event at the show on March 20 at 5 p.m.
Cosponsored by Bridal 2005 exhibitors EMA-Rama, Jewelex, Lieberfarb and Overnight Mountings, Broadway Showstoppers in Concert will offer retail jeweler attendees a chance to hear a sampling of the best Broadway has to offer. Jim Caruso, who has been described as a "cabaret-lover's dream" will host the concert. Classic Broadway hits from current Broadway stars will entertain event attendees while they enjoy the opportunity to relax and network with their fellow retail jewelers.
Product displayed on the trade show floor of Bridal 2005 will range from engagement and wedding rings, to gifts for the bridal party and anniversary jewelry. All products will be bridal or bridal-related, ensuring retail jewelers will have three days to focus on product that will improve their bridal category.
In addition to the Broadway Showstoppers event, a networking reception sponsored by In Style Weddings and Platinum Guild International will be held March 21 at 5 p.m. Bridal 2005 will also offer retail jewelers an educational lineup that will cover facts retailers need to know to increase their bridal business. Among the events:
Diamond Promotion Service. DPS Executive Director Lynn Diamond and DPS Consultant Diane Warga-Arias will talk about how to strategically position bridal jewelry to attain incremental sales.
The Knot. Carley Roney, editor in chief, and David Liu, publisher of The Knot, will take jewelers inside the minds of engaged couples by analyzing the purchasing process of more than 10,000 brides surveyed on theknot.com.
Platinum Guild International. Huw Daniel, president of PGI, will demonstrate how to use PGI's numerous marketing tools to turn the platinum bridal customer into a lifelong shopper.
Other events include instruction on positioning your store as a bridal destination; appealling to different generations of bridal shoppers; using technology to sell diamonds; creating a 21st century bridal registry; and devising bridal and bridal cross-marketing events. A live focus group of young men and women will also discuss what motivates them to visit, browse and buy from retail jewelers.
Bridal 2005 is sponsored by Modern Jeweler and Lustre magazines and produced by Cygnus Expositions, the trade show division of business-to-business publisher Cygnus Business Media. For more information on attending or exhibiting at the 2005 event, visit www.Bridal2005.com, or call (800) 827-8009.
by Peggy Jo Donahue