West Coast Jewelry Show Sold Out

May 9, 2005

West Coast Jewelry Show Sold Out

The West Coast Jewelry Show, the new event in Los Angeles, CA, Aug. 27-29, at the Westin Century Plaza Hotel & Spa, has sold out of exhibit space and a waiting list has been formed, according to show management. More than 200 designers and manufacturers will participate in the show. A complete exhibitor list is available on-line at www.westcoastjewelryshow.com.

"We are so pleased to have partnered with H2 Events in the creation of the West Coast Jewelry Show," says Rossana Aguilar, executive director of the California Jewelers Association, official show sponsor. "Our retail members are committed to support the show as attendees and buyers." Exhibitors will occupy all exhibit areas on the California level of the hotel. "We are thrilled with the quick and decisive exhibitor response," says Show Manager Judy Karlin-Grant.

Retail sales and management trainer Harry J. Friedman of the Friedman Group, Marina De Rey CA, will be the keynote speaker at the show's Holiday Boot Camp for Retail Jewelers conference, to take place on Sunday, Aug. 28 immediately before show hours. A continental breakfast will be served. "Harry is an incredible trainer and motivator of retail personnel and the timing couldn't be better for this kind of retail boot camp session," says Howard Hauben, president of H2 Events and WCJS.

Holiday Boot Camp will continue on Monday morning, Aug. 29, with speaker Diane Warga-Arias of the Diamond Promotion Service delivering a presentation on "Making Your In-Store Customer Experience Sizzle for Holiday 2005." This program will present tactics for creating a luxury shopping experience during the hustle and bustle of the holidays. Expert selling skills are not the only basics for increased holiday sales, the new competitive landscape requires jewelry retailers and associates to be mentally and physically prepared to deliver the exciting shopping experience that consumers are now craving.

"If your store brand stands for quality, then your customers will (and should) expect flawless personal service and an exciting shopping experience, no matter how busy you are," says Warga-Arias. "I will be the officer at this camp and will ensure that participants learn how to effectively manage increased holiday traffic, generate more holiday traffic and maximize every sales transaction...all while providing an exciting in-store experience that will enhance customer relationships and increase diamond sales!"

WCJS has also announced the following members of its Retailer and Exhibitor Advisory Boards and Panels:

Retailer Advisory Board
Rossana Aguilar, California Jewelers Association; Lexi Kern, Churchill Jewelers, Santa Barbara, CA; Mike Maralian, Dejaun Jewelers, Sherman Oaks, CA; David Rubel, Fredric H. Rubel, Laguna Beach, CA; Gary J. Long, Gary J. Long Jewelers, Stockton, CA; Rick Velayo, Gleim The Jeweler, Palo Alto, CA; David Abrams, Grand Jewelers, Ontario, CA; Stuart Benjamin, Jewelry Designs By Stuart Benjamin, San Diego, CA; James Hartstein, Jewels By Joseph, Newport Beach, CA; Keith Norris, K. Norris Jewelers, Riverside, CA; Allen Kessler, Kessler Jewelers, Burbank, CA; Ivan Munson, Munson Jewelers, Indio, CA; James Orloff, Orloff Jewelers, Fresno, CA; Robert Marks, Rogers Jewelers, Modesto, CA; Lee Majors, Sam L. Majors, Midland, TX; Gail & Lenny Friedman, Sarah Leonard Fine Jewelers, Los Angeles, CA; Richard Horne, Shreve & Co., San Francisco, CA; Teresa Saldivar, Teresa's Jewelers, Santa Ana, CA; Marion Halfacre, Traditional Jewelers, Newport Beach, CA.

Exhibitor Advisory Board Jeffrey Feero, Alex Sepkus; Dan Bogue, Alfex/Mattioli; Lydia Tutunjian, Alishan; Andrew Meyer, Andrew Meyer, LLC; Bellarri, Adleman Bellarri; A.J. Tosyali, Benchmark; Berge Abajian, Bergio; Robert Leser, Color Story/Rialto; Pepper Leonard, Designs By Gadi; Vik Jain, Fana; Myriam Galli, Gemveto, Fiona Tilley, Gurhan; John Harris, III, Harry Kotlar & Co.; Ron Hoffman, Hellmuth Simply Good, Inc.; Ron Wu, J. Stella, Inc.; Jenny Perl, Jenny Perl for JMP; Matt Matkin, Judith Conway, Joe Carullo, K.C. Designs; Mark Schonwetter, Lieberfarb, Inc.; Moise Cohen, Marco Bicego, Robert Sharaby, Master Craft; Robert Wander, Robert Wander for Winc Creations; Elsa Martinez Roberto Martinez, Inc.; Jim Esser, Royal Pearl; Arch Kitsinian, S.A. Kitsinian, Galli Raiman, Stardust; Howard Grant, The Edge Collection; Lecil Henderson, The Henderson Collection.

In addition to the above Exhibitor Advisory Board Members, the following WCJS exhibitors have agreed to serve on the broader Exhibitor Advisory Panel:

Rick Miller, Aaura; Jay Gilbert, Coast Diamond; Jim Breski, James Breski, Babs Albert, JFA Designs; Ray Mastoloni, Mastoloni Pearls, Ben Burne, Michael Werdiger; Kamer Suri, Norman Covan; Bernie Sakmar, Old World Chain; Joseph Green, Ritani LLC; Carolyn Gang, SeidenGang, Susan or Josh Helmich, Susan Helmich; Sonny Sethi, Tara & Sons.

The West Coast Jewelry Show has roots going back 50 years. Its lineage is the long-running Pacific Jewelry Show, which took place for many years at the Century Plaza Hotel in Los Angeles. CJA was the producer of the event and elected to team up in 2004 with H2 Events, producer of the Centurion Tucson show, to "bring back the era of excellence" established for many years by the Pacific Jewelry Show.

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