Neil Lane Joins De Beers LV

July 14, 2005

Neil Lane Joins De Beers LV

De Beers LV announced that Neil Lane, the well-known jewelry designer to Hollywood stars, will create a signature collection of diamond jewelry for De Beers.

Neil Lane jewelry is common on the red carpets of entertainment events. He is quoted frequently by the media on fashion, style and jewelry. While he is known for his own designs, those in the jewelry world also know him as one of world's most avid collectors of jewelry.

"His passion for jewelry design was obvious from the first time we met," said Guy Leymarie, CEO of De Beers LV. "Raphaèle Canot, artistic director of De Beers, and I are delighted to have the opportunity to work with such an influential designer and ambassador to launch the Neil Lane Hollywood Collection at the opening of the [De Beers] Rodeo Drive store in Beverly Hills in November of this year."

"I am very excited to be associated with such a prestigious name and to bring a new dimension to the De Beers collections," said Lane.

"We are very pleased to forge this alliance," said Alyce Alston, CEO of De Beers LV USA. "Neil has a fabulous eye for elegance and style and his influence goes beyond jewelry to encompass an entire look. Adding his collection to our unique retail experience will help us fulfill our mission to be known as the diamond destination among luxury jewelry retailers."

De Beers LV was established in 2001 as an independently managed and operated company by De Beers SA and LVMH Moët Hennessy Louis Vuitton, the French luxury goods company.

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