Raff Is Whitehall CEO

August 11, 2005

Raff Is Whitehall CEO

Beryl Raff was named CEO of Whitehall Jewellers and will also be on the board of directors.

Raff was senior vice president and general merchandise manager of fine jewelry for J.C. Penney Co. since 2001. Prior to that, Raff was with Zale Corp. for six years, as CEO from September 1999-February 2001 and as chairman from September 2000-February 2001. Before joining Zale in 1994, Raff worked for Macy's Department Stores, where she held executive jobs with responsibility for Macy's jewelry business.

Lucinda Baier, who has served as CEO since the death of Hugh Patinkin earlier this year, will continue as president and COO of Whitehall.

"Beryl Raff is one of the most accomplished merchants and senior executives in the jewelry industry," said Steven Pully, chairman of the board of directors. "She has a long track record of demonstrated success and we are delighted that she is joining Whitehall Jewellers. The board of directors and the entire Whitehall family of employees welcomes her to our company."

"Joining Whitehall is an opportunity which I embrace with great energy and enthusiasm. Whitehall is a wonderful company with a great heritage and a very promising future, said Raff. "I am looking forward to working with Whitehall's management, employees and vendors to drive Whitehall¹s business forward to greater successes in the future."

Whitehall Jewellers operates 388 stores in 38 states under the names Whitehall Co. Jewellers, Lundstrom Jewelers and Marks Bros. Jewelers.

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