IADC Goes Global

November 21, 2005

IADC Goes Global

Beginning in 2006, the Indo-Argyle Diamond Council will expand to include services for retail jewelers worldwide, instead of just the U.S., the group said in a statement. In addition, it will also promote all jewelry categories for its supplier members not just diamonds. This means IADC will take on a more diversified membership of Indian manufacturers.

The IADC, founded in 1994 by MVI Marketing Ltd. of Paso Robles, CA, and sponsored by Rio Tinto Diamonds, aims to assist Indian diamond jewelry manufacturers in developing relationships with U.S. retail jewelers. For nearly a dozen years, the IADC has helped retailers source diamond jewelry from IADC manufacturers, and provided assistance in coordinating retailer trips to India and exclusive viewing shows. Now, it's expanding to assist retailers in key world markets including Europe, Asia and South America.

Retail jewelers worldwide can get consulting and pre-screening services from IADC, which says it can open doors for product sourcing in India, one of the fastest growing jewelry manufacturing regions in the world. IADC will exhibit at major international trade fairs in Basel and Hong Kong, to educate international jewelers on IADC's services. The group's website (www.indoargyle.com) will also be enhanced and appear in several languages.

IADC intends to develop strong retail market contacts in key markets, as it has in the U.S., and will continue to educate its supplier members on how to sell and service clients in those markets. "We now have plans in place to prepare IADC members to become even bigger worldwide players," says Keith Dillmeier, IADC president. Adds Elizabeth Chatelain, CO-CEO of MVI Marketing: "The timing is right to bring this program to a global level ... because the world market is demanding it."

Members of IADC adhere to a strict code of ethics, which they believe will help retailers around the world feel confident in working with IADC manufacturers. IADC members have systems and procedures in place ensuring quality control, plus workplace and environmental safety.

For more information about IADC and its new programs, visit www.indoargyle.com or contact MVI Marketing Ltd. at (805) 239-2994.

- by Peggy Jo Donahue

Sign me up for