Launches Web Video

December 13, 2005 Launches Web Video

Fine jewelry and gift retailer Ross-Simons, Cranston, RI, is launching the first in a series of videos on its website,, on Dec. 15. Lauren Koslow, the actress who plays Kate Roberts on the soap opera "Days of our Lives," and Darrell Ross, the president of Ross-Simons, host the presentations. The web videos have been designed to highlight the most popular items in the jewelry line each season and to give customers a backstage view into the trends and styles that the company has developed with international jewelry makers.

"We believe this innovative approach is not only enlightening our customers about jewelry but also empowering them by giving them the tools to know what matters when it comes to purchasing fine jewelry," said Ross. "This is going to upgrade our traditional marketing practices by giving us a chance to differentiate." Ross-Simons mails more than 60 million catalogs annually, as well as hosting its online site. In addition, its brick-and-mortar retail operation has grown to 15 stores in nine states. 

Ross-Simons says its best-selling item this season is an exclusive cameo centerpiece necklace. On the video, Ross, the company president, assisted by actress Koslow, details the design and describes how the company worked closely with fourth-generation cameo makers in Torre del Greco, Italy, to create the brown pearl and crystal torsade. By clicking on the item, the viewer will see product and order information.

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