Spectore and Stahl Form Alliance


December 27, 2005

Spectore and Stahl Form Alliance

Spectore Corp., Deerfield Beach, FL, and Stahl Design, Birkenfeld, Germany, announced a far reaching strategic alliance effective Jan. 1. Brian M. Nohe, president and COO of Spectore Corp., noted: "Our alliance with Stahl, one of the most respected names in quality design and precision manufacturing, will not only allow each of the parties to expand their unique product design offerings but will also allow continued operational and supply chain improvements as the two companies work on manufacturing synergies.

"Under the brand name Edward Mirell our customers will now have the opportunity to offer additional men's product while benefiting from Edward Mirell national advertising campaigns," said Nohe. On an annualized basis, Spectore delivered over 100 million consumer advertising impressions in 2005 and expects this number to significantly increase in 2006.

Carsten Bissinger, general manger, Stahl Design, added: "Stahl Design is excited to be aligning itself with Spectore Corp., one of the world's most innovative design, manufacturing and jewelry marketers. We are very pleased that the jointly developed product offerings will be consistent with and complement the current Edward Mirell range. Our current customers will benefit from an expanded product range and the exceptional warehousing, shipping and marketing skills for which Spectore is noted."

Spectore Corp. will exclusively market and sell Stahl Design Products within North America, Central America, the Caribbean and other selected geographies globally. In those areas all products will be marketed under the brand name Edward Mirell (www.edwardmirell.com). The Edward Mirell brand, representing alternative metals products, sees the addition of designer steel products as a natural extension to further solidifying Edward Mirell as a premier men's jewelry brand.

Additionally, Stahl Design and Spectore Corp. will work to jointly develop expanded geographic and product line opportunities. Further announcements will be made in these areas. The partnership will also provide both companies the opportunity to further expand their substantial existing private label business.

Effective Jan. 1, all current customers of Stahl Design, USA, will order product directly from Spectore Corp.; this includes all steel, silver, and other existing Stahl Design USA product ranges.



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