December 27, 2005
Spectore and Stahl Form Alliance
Spectore Corp., Deerfield Beach, FL, and Stahl Design, Birkenfeld, Germany,
announced a far reaching strategic alliance effective Jan. 1. Brian M. Nohe,
president and COO of Spectore Corp., noted: "Our alliance with Stahl, one of
the most respected names in quality design and precision manufacturing, will
not only allow each of the parties to expand their unique product design
offerings but will also allow continued operational and supply chain
improvements as the two companies work on manufacturing synergies.
"Under the brand name Edward Mirell our customers will now have the
opportunity to offer additional men's product while benefiting from Edward
Mirell national advertising campaigns," said Nohe. On an annualized basis,
Spectore delivered over 100 million consumer advertising impressions in 2005
and expects this number to significantly increase in 2006.
Carsten Bissinger, general manger, Stahl Design, added: "Stahl Design is
excited to be aligning itself with Spectore Corp., one of the world's most
innovative design, manufacturing and jewelry marketers. We are very pleased
that the jointly developed product offerings will be consistent with and
complement the current Edward Mirell range. Our current customers will
benefit from an expanded product range and the exceptional warehousing,
shipping and marketing skills for which Spectore is noted."
Spectore Corp. will exclusively market and sell Stahl Design Products within
North America, Central America, the Caribbean and other selected geographies
globally. In those areas all products will be marketed under the brand name
Edward Mirell (www.edwardmirell.com). The Edward Mirell brand, representing
alternative metals products, sees the addition of designer steel products as
a natural extension to further solidifying Edward Mirell as a premier men's
Additionally, Stahl Design and Spectore Corp. will work to jointly develop
expanded geographic and product line opportunities. Further announcements
will be made in these areas. The partnership will also provide both
companies the opportunity to further expand their substantial existing
private label business.
Effective Jan. 1, all current customers of Stahl Design, USA, will order
product directly from Spectore Corp.; this includes all steel, silver, and
other existing Stahl Design USA product ranges.