December 27, 2005
Jewelers Mutual Ramps Up Personal Jewelry Program
As analysts forecast strong jewelry sales over the next 10 years, Jewelers
Mutual Insurance Co,, Neenah, WI, is taking steps to capitalize on the
trend. "Millennials, along with their baby boomer parents, are expected to
lead this trend," said Darin Kath, president and COO of JM. "Jewelers Mutual has made a conscious decision to be aggressive in the market for personal lines jewelry coverage," said
Donna Syverson, JM's new director of personal lines marketing . "Homeowner
insurance companies are excluding coverage for luxury items in many
states we're looking to fill that gap," she added.
With more than 18 years experience in marketing, Syverson will lead the
company's strategy to substantially grow its personal lines market share.
One way she'll do that is by further strengthening JM's relationships with
jewelers. Traditionally, they've been Jewelers Mutual's biggest advocates.
"Jewelers who are insured with us are able to recommend us to their
customers based on their own positive experience with us," said Syverson.
"That's important, because we've learned from past research our clients
trust and enjoy working with their jewelers." Additionally, she plans to
increase public awareness of Jewelers Mutual's online personal jewelry
application, available at InsureYourJewelry.com.
Syverson began her working career in a jewelry store and later ran her own
jewelry business. "Her sales energy and her jewelry background combine to
make her a great fit for this position," Kath said. A graduate of the
University of Wisconsin at Stevens Point, she most recently worked as the
vice president of marketing at Capital Credit Union in Kimberly, WI. She was
responsible for planning and directing all aspects of the organization's
marketing strategies, policies, and
objectives, including matching strategic goals to marketing needs and new