Amazon.com Doubles Q1 Jewelry and Watch Sales


May 2, 2006

Amazon.com Doubles Q1 Jewelry and Watch Sales

Online retailer Amazon.com Inc.'s sales of jewelry and watches increased more than 100% in the first quarter of 2006 compared to the same period last year, largely due to its success at holiday sales, the company said in a release.

The company said its merchant partners in the Amazon Jewelry & Watches store sold more than 58,000 styles of jewelry and watches in the first quarter, especially leading up to Valentine's Day. Offerings range from $25 to $10,000 pieces and include basics up to designer lines.

"We're extremely pleased that our strong fourth-quarter momentum continued into 2006," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches. "We suspect that there were a lot of very happy Valentine's Day celebrations among Amazon.com customers this year."

The site is currently promoting jewelry for Mother's Day, including gift options such as diamond hoop earrings, cultured pearl strands, and Movado and TAG Heuer watches.



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