Ice.com Acquires Diamond.com Assets


May 12, 2006

Ice.com Acquires Diamond.com Assets

Online jewelry retailer Ice.com acquired the assets of the online e-commerce site Diamond.com, which sells diamond engagement rings, loose diamonds and other jewelry, from Odimo Inc., which also operates Ashford.com.

Ice.com plans to continue to operate the Diamond.com brand. The company's CEO Shmuel Gniwisch said in a release that Ice.com's customers are primarily women, and that the acquisition of Diamond.com allows the company to continue offering a wide selection and high-end goods to current customers as well as the growing number of male online jewelry shoppers.

Ice.com recently completed a round of financing from venture capital firm Venture Partners in Bellevue, Wash.



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