Gets a Fashion and Beauty Makeover

October 23, 2006 Gets a Fashion and Beauty Makeover

In the online world, where first impressions mean everything,'s newly designed Web site, launched on Oct. 1, is already attracting new visitors. "We've done a complete makeover of the site to provide consumers with the ultimate jewelry experience," said editor-in-chief Virginia Halevi. "In addition to expanded educational sections on jewelry topics in general, visitors to the site are greeted with fresh, super-stylish new images that better showcase the site's vast offering of quality contemporary pieces."

The content-driven portal, the No. 1 visited Web site for jewelry and information, also offers new, exclusive daily updates from the celebrity circuit, fashion trends, and international jewelry news.

"We want to offer consumers an unsurpassed insight into the jewelry world and to be their first stop for breaking fashion and celebrity news, from Hollywood to haute couture," said Halevi. Along with style insights to the latest industry trends yet to hit the stores, features a section called "Splurges and Steals" that helps the online shopper identify affordable and fashionable alternatives to styles seen on their favorite celebrities.

New marketing efforts include the launch of a monthly e-newsletter to registered subscribers. The newsletter will cover top stories in jewelry, fashion trends, and celebrities. The first issue, scheduled for release in late October, features "Must Have" items of the month, celebrity focuses, and coverage of the spring '07 fashion shows.

The company continues to actively pursue partnership relationships with a wide variety of other Web sites, from beverages to music. "The site's enhanced content and our marketing initiatives will result in more visibility and growth for us and our trade partners," said Ofer Azrielant, CEO and founder.

Founded in 2001 as a one-stop jewelry resource for consumers, has more than 38 million unique visitors annually and a database of 2.2 million registered users. The company's unique marketing platform connects jewelry consumers with national, multi-channel jewelry retailers including Helzberg, JCPenney, Macy's, Sears, and Zales, representing 4,500 individual storefronts with combined annual jewelry sales of $6 billion.

For more information, contact Tom Tanner, director of Marketing,, at or call 212-886-6054.

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