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FOR THE PRINT PUBLICATION:
REGULAR CLASSIFIED: Set solid in 8.5 point type in usual Want Ad style with cap-lead in.
DISPLAY CLASSIFIED: Minimum Size: One inch. Step-up increments of .5 inch for ads up to 4.5 inches. Column width: 2.125 inches. Maximum size per unit: 10 inches (equal to 1/3 page vertical or square)
TYPE: Standard classifieds to be set in 8.5 point type, name in bold and/or cap and one-line head or lead-in copy. Average 6 lines per inch; average 35 words total, including head, address, phone, fax etc. Bold face type and reverse ads available at nominal extra charge (see rates).
PRODUCTION: Ads requiring special treatment (i.e. insertion of artwork, logos, photos, special layout, etc.) will be subject to nominal production/creative charge. Ads submitted as film must be right reading emulsion down (halftones, if used, should be 133 line screen)
RESTRICTION: Ads featuring new merchandise not accepted in classified section (these must go in run-of-book or Professional MarketPlace section)