This Month in Print | Professional Jeweler




FEATURES
Men's Jewelry | From cufflinks to contemporary metals, the menís market is burgeoning.
Jeweler in Focus | Moving onóand learning to love it.
Hidden Profit Centers | The big box stores canít compete when it comes to personalized, custom products and services.
Palladium: The Wonder Metal | Will this white metal change the landscape of the jewelry industry?
The Alchemist | In Memoriam: The Life and Work of Steven Kretchmer.


THE FIRST WORD
Arizona!
Regional professional organizations are important.
by Mike Mallowe

YOUR TURN
Where Credit Is Due ...
Sound Credit Practices Fuel Competitive Advantage
By Dione Kenyon

INDUSTRY BUZZ
Acquisition, Slovak Opal, Trend Surveys and More
The news you need to know.
By Mike Mallowe

MARKETING
The Emotional Sell: The Diamondís Fifth C

APPRAISING
Valuing ideal cut diamonds can be perplexing.

SALESMANSHIP
Secrets of Successful Telemarketing

EMPLOYEE FOCUS
The jewelry industry is more competitive than ever.

TECHNO
With MySpace the number one site, jewelry marketers move in.

GOOD WORKS
Relief efforts for disaster victims.

THE LAST WORD
Fear and Loathing!
Letís be careful out there.
By Mike Mallowe

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