October 2006
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FEATURES
Men's Jewelry
| From cufflinks to contemporary metals,
the men’s market is burgeoning.
Jeweler in Focus
| Moving on—and learning to love it.
Hidden Profit Centers | The big box stores can’t compete when it comes to
personalized, custom products and services.
Palladium: The Wonder Metal | Will this white metal change the landscape of the
jewelry industry?
The Alchemist | In Memoriam:
The Life and Work of Steven Kretchmer.
THE FIRST WORD
Arizona!
Regional professional
organizations are
important.
by Mike Mallowe
YOUR TURN
Where Credit Is Due ...
Sound Credit Practices Fuel
Competitive Advantage
By Dione Kenyon
INDUSTRY BUZZ
Acquisition, Slovak Opal,
Trend Surveys and More
The news you need to know.
By Mike Mallowe
MARKETING
The Emotional Sell: The Diamond’s Fifth C
APPRAISING
Valuing ideal cut diamonds
can be perplexing.
SALESMANSHIP
Secrets of Successful
Telemarketing
EMPLOYEE FOCUS
The jewelry industry is more
competitive than ever.
TECHNO
With MySpace the
number one site,
jewelry marketers
move in.
GOOD WORKS
Relief efforts for
disaster victims.
THE LAST WORD
Fear and Loathing!
Let’s be careful out there.
By Mike Mallowe
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